Gucci celebrated their tie-up with the Mainly I Love Kids (MILK) charity organization - which garnered a very adult sum of $40,000 for disadvantaged children - by throwing a candy-filled bash for a few privileged kids at their Paragon, Singapore boutique.
Terry Ong, Managing Director of Gucci, presenting the cheque to MILK representative Laura Poh
This year, Gucci's “Share the Colours of Love” project raised cash by leveraging on social media: for every e-card (hand-drawn by budding children artists, no less) forwarded to a friend, Gucci donated $20 to MILK.
The $40,000 cheque was presented to MILK at the kid's party, which was filled with fun activities to keep the pint-sized guests happy: a magic show, balloons, sweet treats and even a runway presentation of Gucci's latest Fall-Winter togs for children. Here's a look at the heartachingly cute models in action.
Orignal From: Kids Ahoy! Gucci Singapore Throws Children's Party